Alexandra avgitidis's Blog (782)

Eastgate Look of Fashion 2017

Rolling out the red carpet of retail, Eastgate Shopping Centre is in pursuit of its fresh, new face for 2017. A coveted annual event on the fashion and retail calendar, the Eastgate Look of Fashion, will be hosted on Saturday the 23rd September 2017. Fresh-faced hopefuls, between the ages of 17 and 25, will take to the stage to claim the…

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Added by alexandra avgitidis on September 21, 2017 at 21:51 — No Comments

Nomination introduces its new Time Composable Collection

Much loved jewellery brand, Nomination has launched this season's new collections which are more unique than ever and include the Time Composable Collection. 

With Nomination's Composable Collections, the wearer becomes their own stylist, able to choose from a wide variety of precious links to satisfy any taste or desire and to tell their own…

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Added by alexandra avgitidis on June 12, 2017 at 17:43 — No Comments

Pandora - Silver Trends

Added by alexandra avgitidis on June 12, 2017 at 17:42 — No Comments

The Kooples Pop-Up @ Hyde Park Corner

Added by alexandra avgitidis on April 24, 2017 at 16:05 — No Comments

The Kooples

We were recently treated to a fashionable morning, hosted by Brandgroup International, the company that has brought The Kooples to SA, where we got to see some serious fashion on gorgeous models.

About the Brand:

The Kooples was established in 2008 and fuses both men’s and women’s wear into one collection. The brand has an innovative and unique concept; founded on…

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Added by alexandra avgitidis on April 24, 2017 at 16:00 — No Comments

Mercedes-Benz Fashion Week Cape Town 2017

Fashion only goes in one direction - forward – and African Fashion International (AFI), owner and operator of Mercedes-Benz Fashion Week Cape Town 2017 (#MBFWCT17), is a firm believer in thinking that way too.

Fashion is a huge influential market and through its’ Mercedes-Benz Fashion Week properties, AFI’s aim, as it…

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Added by alexandra avgitidis on March 23, 2017 at 17:52 — No Comments

#MBFWCT17 Designer Alert: Cherrie Couture

 

“The joy of dressing is an art.” John Galliano

 

As a housewife with a passion for fashion for almost 30 years, Mariam Desai had always sewn her own dresses, with people stopping her in the street to compliment her; so after her children

had grown up, she decided to actively pursue this passion and share her vision. Starting with…

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Added by alexandra avgitidis on March 23, 2017 at 17:51 — No Comments

#MBFWCT17 Designer Alert:Chidinma Obairi

“Self-expression and identification solidifies style as a person.” Chidinma Obairi



Always clipping on the imaginary mood board in her head, Chidinma Obairi cannot remember a time that she wasn't designing. With her mother as her mentor, greatest style icon and inspiration, she has constantly motivated and supported the Chidinma Obairi brand vision, and…

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Added by alexandra avgitidis on March 23, 2017 at 17:49 — No Comments

#MBFWCT17 Designer Alert: Adama Paris

“Life isn't perfect but your outfit can be.”  Anonymous

 

The business of fashion is at the core of her brand, Adama Paris, which Senegalese fashion designer and entrepreneur, Adama Amanda Ndiaye, has created as her freedom of expression.

 

Falling in love with fashion in Paris, at an Yves Saint Laurent show, which she attended with…

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Added by alexandra avgitidis on March 23, 2017 at 17:48 — No Comments

#MBFWCT17 Designer Alert: David Tlale



 “Life is our runway; let us celebrate it in style and elegance on a daily basis.” David Tlale



“All hail the King, David Tlale,” who has a passionate penchant for experiential design, ensuring that his audience always gets what they come for – an unforgettable experience - with a continuous re-invention of his Brand…

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Added by alexandra avgitidis on March 23, 2017 at 17:43 — No Comments

#MBFWCT17 Designer Alert: Leigh Schubert



“Lead, don’t follow.” Leigh Schubert



Fashion has always flowed through Leigh Schubert’s veins as she began designing clothes for her dolls at the tender age of six. She believes that fashion is a way to announce who you are to the world, and is the cover to your soul.



With her greatest challenge in the fashion industry being trying to please…

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Added by alexandra avgitidis on March 23, 2017 at 17:39 — No Comments

#MBFWCT17 Designer Alert: Beach Cult

“I am going to make everything around me beautiful.” Elsie de Wolf

 

With an aim to make everything around her beautiful, Joanna Hedley from Beach Cult loves to create, paint, design and surround herself with the creations of others. This passion for creation, paired with her love of travel and fashion, which she has had for as long as she can remember, has…

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Added by alexandra avgitidis on March 23, 2017 at 17:38 — No Comments

#MBFWCT17 Designer Alert: Craig Port

“I see you shiver with anticipation.” Rocky Horror Picture Show



In his black leather loafers and Armani jacket, it is hard to imagine Craig Port as the “beach bum” that he describes himself as; but his passion for the sea and coastal living has moulded his aesthetic as a fashion designer, and given his body of work a distinctive sense of…

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Added by alexandra avgitidis on March 23, 2017 at 17:36 — No Comments

#MBFWCT17 Designer Alert: Jenevieve Lyons

“God knew what he was doing when he created you.” Colombus Mara Zilwa



Jenevieve Lyons is on a mission to share parables through her pieces; and as a young South African designer, she sees fashion as a voice to portray her brand mission of realising cultural, social, political and environmental issues, within a fashion context; in order to educate and…

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Added by alexandra avgitidis on March 23, 2017 at 17:35 — No Comments

#MBFWCT17 Designer Alert: Gavin Rajah



“The sole reason for living is to love and be loved.” Anonymous



Falling in love with fashion as a child attending a theatre production, Gavin Rajah was fascinated by the elaborate costume changes and their ability to dramatically alter a person’s persona. Mesmerised by the masquerade of clothing; together with a passion for the palette of colour,…

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Added by alexandra avgitidis on March 16, 2017 at 19:27 — No Comments

#MBFWCT17 Designer Alert: Lara Klawikowski

“Sometimes it’s good to get off the merry-go-round and get on the rollercoaster instead.” Anonymous

When Lara Klawikowski was a young girl, she recalls seeing a fashion piece on Jean Paul Gaultier on television, and remembers how much glamour and happiness lived in him and his work. This moment, paired with her well-dressed Russian grandmother,…

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Added by alexandra avgitidis on March 16, 2017 at 19:25 — No Comments

AFI X Zebra Square

Both on and off the runway, life is a collaboration; and through a culmination of strengths shared, Mercedes-Benz Fashion Week has partnered with Zebra Square PR and Communications Agency to bring a fashion forward focus to one the most beautiful cities on earth, in…

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Added by alexandra avgitidis on March 16, 2017 at 19:24 — No Comments

Melissa Spring/Summer Look Book

As we make way for the Autumn/Winter collection for 2017, we thought we would look back at our favourite Melissa moments of summer. From the Sportech to the Ultragirl Platform, Melissa's SS16 range was edgy, yet chic, with a shoe or sandal for every summer mood.

 

Mixing up rhythms, overlapping beats, combining ages, styles and contexts. Mash up! Melissa finds…

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Added by alexandra avgitidis on February 2, 2017 at 20:18 — No Comments

POSH NAIL & BEAUTY - QMS Medicosmetics

PIONEERING A NEW GENERATION OF SKINCARE

QMS Medicosmetics is formulated by Dr. med. Erich Schulte, an aesthetic surgeon, lecturer and international authority on skin aging and skin regeneration, based on research led, collagen…

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Added by alexandra avgitidis on December 12, 2016 at 19:30 — No Comments

SA Style Awards 2016

Earmarked as a pinnacle on the South African social calendar, the SA Style Awards are so much more than a celebration of fashion, but an identification of innate individual style, fashioned into a source of inspiration for the youth; through exemplary personalities in an echelon of their own,…

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Added by alexandra avgitidis on November 23, 2016 at 11:45 — No Comments


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