Daniel Calbacho's Blog – May 2013 Archive (2)

The launch of CITROËN’s D S3 CABRIO

 

Jaded. A term one could use to illustrate the effect of attending one premium launch after the next.  Brand managers alike all seeking to outdo the next in the pursuit of the “perfect launch” and to create a lasting impression with…

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Added by Daniel Calbacho on May 20, 2013 at 9:30 — No Comments

Anyone for a round of GOLF?

 

The new GOLF (winner of World Car of the Year title 2013) is the 7th incarnation in a long history of hatchbacks produced by the VW brand. It was initially introduced in 1974, as a replacement for the much loved but aging Beetle. The GOLF was designed…

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Added by Daniel Calbacho on May 6, 2013 at 9:30 — No Comments

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