![](http://storage.ning.com/topology/rest/1.0/file/get/1562622347?profile=RESIZE_480x480)
all images: Art Direction: Taku Satoh, Design: Shingo Noma
2012 marked the 20th anniversary of Issey Miyake’s futuristic Pleasts Please line: his pleated collection of tightly pleated polyester dresses, tank tops, pants and scarves.
![](http://storage.ning.com/topology/rest/1.0/file/get/1562622541?profile=RESIZE_480x480)
To commemorate the success of the line, creative mastermind Taku Satoh created monthly ad campaigns that compared our desire for food to that of fashion. “I wanted to create a visceral reaction; something akin to ‘that looks delicious’ and ‘I want to wear that,’ said Sato.
![](http://storage.ning.com/topology/rest/1.0/file/get/1562622710?profile=RESIZE_480x480)
The campaign has won a 2013 JAGDA Award for best poster and will be on display, along with other entries, at Midtown Designhub later this year in June.
![](http://storage.ning.com/topology/rest/1.0/file/get/1562622862?profile=RESIZE_1024x1024)
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