Founded as a Children’s shoe workshop in Elba, Alicante in 1925, Pedro Garcia branched out to the men’s footwear side of things three years later and within their third generation of a family devoted to footwear, Pedro Garcia has now successfully expanded out into the world of all markets. The catalogue was captured in Sargaledos, a historic contemporary porcelain factory located within the province of Lugo. Their classy combination of wood, ceramic and rock seen throughout the factory, contrasts the collections and their use of soft pliable leather and Merino Shearling. Suggestive of the Nordic era, the design incorporates clean crafted silhouettes that have emerged in the nostalgia of Netherlands greenery and Celtic forests around the factory. The photographer of the images and scenery “Daniel Riera” captured the essence of the Celtic culture and unbridled nature of the collection.

Via: trendland.com

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Altewaisaome Campaign Fall/Winter 2012