A brand that I have never heard of before has captured my attention through their difference and creativity. Altewaisaome is a Swedish label driven by the design duo Natalia Altewai and Randa Saome. This campaign is powered by splitting the models in half in order to show the dual emotions. This fall/winter 2012 campaign depicts a bold anger or a calming sadness by using a bright red or a dulled gray backdrop. Altewai and Saome introduce us to tweed fabrics, colourblock prints and micro-grid patterns. Make sure to check it out!

Ad Campaign: Altewaisaome Campaign Fall/Winter 2012
Models: Ida Dyberg and Lucas D
Director: Jakob Hysén Hedberg

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