Vera Wang is bringing out "something new" and fantastic: her first colour cosmetics line. Within the month of April, the bridal guru will release a 74 piece makeup collection under her “Simply Vera Wang” range for Kohl’s. The line will include all the necessities that any girl could ever dream of, including eye shadow and lip colours that are encased in a sleek black packaging, while skincare products such as an illuminating concealer and soothing balm will help “create the perfect canvas”, Wang states.
“It completes my Kohl’s universe,” she says, referring to her multiple lifestyle and fashion product categories for the retailer. “Also, a pop of colour is such a gorgeous way to let your natural beauty shine through. It’s the ultimate accessory”. Wang stated that makeup palettes and nail polishes may be added in future, but for now, "She is a woman designing for women—and very often on their wedding day, a day when they want to feel their most beautiful," adds Veronique Gabai-Pinsky, global brand president of Aramis and Designer Fragrances, BeautyBank, and Idea Bank at Estée Lauder, which is developing the line.
"Vera’s approach to beauty is very much in line with her approach and aesthetics in fashion. It’s about enhancing a woman’s natural beauty by creating a perfect skin canvas, and then allowing the woman to express her personality and embellish through colour. The Simply Vera Vera Wang Cosmetics collection gives her the platform and the opportunity to connect with them even further by completing the full Simply Vera Vera Wang lifestyle experience for them at Kohl’s.”
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