The new perfume by Givenchy was inspired by the fashion house's haute couture under creative director Riccardo Tisci, and is named after a fictional flower, the Dahlia Noir or Black Dahlia.
Givenchy Dahlia Noir is meant to embody "the mysterious radiance of a woman whose dark beauty shines forth like a black sun."
Givenchy together with Marie Claire South Africa hosted a fabulous launch at the Krut Gallery on Jan Smuts. It was intimate, stylish and the Black Dahlia was unveiled.
With the fabulous Brand Manager of Givenchy David White
Editor of Marie Claire Aspasia Karras
Givenchy's imagery for the fragrance is certainly dark. The perfume's advertising campaign features a harness-clad model (long-time Givenchy muse Mariacarla Boscono), wearing just a few strips of black chiffon to cover her alabaster skin. The otherworldly-looking model is meant to embody the "mysterious and empowering" qualities of the "sensual and dangerous" Black Dahlia.
The perfume bottle is classic, simple and elegant. The rectangular shape is masculine in effect, providing a nice counterbalance to the pink liquid revealed through the clear glass. It balances masculine and feminine elements.
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