Evian has teamed up with American fashion queen Diane von Furstenberg to produce a series of holiday edition glass bottles.
For the collaboration, DVF drew inspiration from her personal relationship with evian water and her own love of life. "I am so excited about this collaboration because I have always loved evian and I think drinking water is one of the most important things we can do to love ourselves and love is life!" Furstenberg commented. "To me it is all about living life to the fullest and I am so proud to work with evian to spread such an important message."
Furstenberg is the first female artist to collaborate with Evian for a Christmas edition. Previous artists who worked with the brand on such an edition include Courreges, Paul Smith, Issey Miyake, Jean Paul Gaultier and Christian Lacroix.
The bottle, composed of 100% recyclable packaging, is sealed with evian's new screw cap design. The bottle also features a nod to DVF's iconic mantras with "Water is Life is Love is Life is Water is.." which graces the bottle with her own distinct handwriting along with the ubiquitous heart DVF logo in a special hue of red, created exclusively for the evian collaboration.
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