Iconic cinema is as part of modern culture as fashion, art and media! Beyond mere entertainment, for a century its power to influence perceptions of the world has been astounding! Everyone has their favourite movies, actors and actresses, and big screen moments! And phrases like “The name is Bond”, “Frankly my dear I don’t give a damn” and “Life is like a box of chocolates” are now broadly accepted phraseology in the modern lexicon – integral aspects of how we communicate. More than just “likes”, our favourite films have today become our own personal projections to the world. They cast light on what we relate to, what we believe in and through what lens we want to be seen – to such a degree that they often appear prominently on people’s facebook profiles as definitive directional beacons to who they are. 
At the same time the mass proliferation of electronic connectivity has also seen a dramatic rise in the spread of inspirational quotes, now appearing everywhere - often used as people’s facebook statuses. Indeed, many find these quotes beautifully uplifting, while others are already complaining about the huge amount of what someone on facebook recently described as “miss-spelled quotes and idiotic self-help platitudes”. 
So this is what we at neofundi have done: We’ve combined iconic cinema and inspiring phrases in a way that pays due respect to each and to the personal projections they symbolize - but whose union creates a subversive combination - a bit like a relationship between two individuals, each of whom is a nice person, but who together are a tempestuous blend. 
In this way we think that we’ve satisfied movie and inspirational quote buffs, as well as their detractors, with a fun swish. Everybody wins! Or is it loses? Take a look and decide.


First case in point,as per poster above from iconic movie JAWS: “In the end it's not going to matter how many breaths you took, but how many moments took your breath away" has to be one of the most positive quotes around. But juxtapose it with 'Jaws' and the result is not quite as inspirational – unless you’re a shark. As for the swimmer – your breath getting taken away is only a great thing if the removal isn’t permanent or quite as scary.



“Carpe Diem - seize the day!” Great advice that would inspire most to get up and do! And Al Pacino certainly did just that in 'Scarface' – seizing the day, the drugs, the guns, the girl and the Miami underground. But it’s not quite the kind of seizing the quote alludes to, now is it? – A bit like inspiring your kids to kick a soccer ball and watching them practice on their friend’s head during an argument.


“If you knew how much I think about you”', is one of those phrases intended to express and evoke warmth and love – a statement of one’s thoughts being happily occupied by someone truly special. But throw in Hannibal Lector from 'Silence of the Lambs' and the last thing you want to be is on his mind or dinner menu.


“A smooth sea never made a skilful sailor” is quote designed to elicit courage in adversity by highlighting the personal growth that difficult situations can elicit. Put it in the context of ‘Titanic’ however, and we all know how that rough sea experience panned out.



One of the most memorable movie monologues of all times, and a crucial turning point of the cult movie ‘Pulp Fiction’ is Samuel L Jackson reciting Ezekiel from the Bible.
“The path of the righteous man is beset on all sides with the iniquities of the selfish and the tyranny of evil men. Blessed is he who in the name of charity and good will shepherds the weak through the valley of darkness, for he is truly his brother's keeper and the finder of lost children. And I will strike down upon those with great vengeance and with furious anger those who attempt to poison and destroy my brothers. And you will know that my name is the Lord when I lay my vengeance upon thee.”
In this scene, the quote “At all costs you must love what you do” truly comes into its own! Samuel L Jackson’s character is in the zone, totally focused and absolutely loving what he does! - Although, an inspired debt collector / hitman taking his job to heart is not the kind of service provider you’d want to be visited by on a Monday morning.



“To the world you may be one person, but to one person you may be the world”. How beautiful! How special to be that person - an entire world - to another … unless they’re starring at you petrified through a hole in a door that you’re axing down to come in and do the lumberjack dance on them.



“What’s stopping you? (That’s right. Nothing.)” Uplifting and positive - the thought of nothing being able to stop you is truly magnificent. Get told that by a gun toting martini freak with his pistol in your face though, and consider yourself stopped and a twinge deflated. Brakes on!



“It’s better to have loved than never to have loved at all” is probably the most referred to quote of all time – consoling the broken hearted and alluding to the magic of opening up to love, no matter the cost. Tell that to a psycho with a breadknife while feeling a tinge homicidal about the lover who ditched them, and the quote’s consolation value may be somewhat dimmed however.



“Do what you can, with what you have, where you are” is all good and well for helping people to make the best of what they’ve got and to ultimately rise up pulling on their own bootstraps – unless all they’ve got is frostbite, chills and a couple of snowy mountain ranges still to climb just with their socks on.



“Become the change you want to see in the world” is probably Mahatma Gandhi’s most well-known saying. It takes on a slightly different slant though from its original philanthropic earth-loving intentions when submerged into the notion of widespread disco drag queen desert psychedelia!


And there you have it - motivational subversion at its finest! Inspiration turned on its head through juxtaposition. Now put that on your status and share the love as it was never intended! 



Views: 784

Comment by Nomsa Kagiso on October 5, 2011 at 12:30
Brilliant, clever and original...love this series of nf posters!!!
Comment by tashas on October 6, 2011 at 21:11
Brilliant posters- 'inspiration turned on it's head', well done nf team.
Comment by Dimitri Martinis on October 8, 2011 at 15:08
You neosubversives you... These are wicked!
Comment by Dimitri Martinis on August 6, 2018 at 21:41
So glad I stumbled on this agsin

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