South Africans have become accustomed to the traditional coffee shop concept, where one can enjoy a freshly brewed cup of coffee, accompanied with a toasted sandwich, a slice of cake, a muffin and maybe a plate of pasta. But Natasha creator of tashas cafe,  saw a gap in the market for a daytime cafe, that provides the consumer with restaurant quality food at affordable coffee shop prices.

Natasha’s 14 years experience in the restaurant industry and her ability to create,  co-ordinate and implement her vision, together with her relentless passion,  was a natural ingredient to the success recipe of establishing South Africa’s first day time café, that offers superior quality meals and an authentic experience.

Natasha believes that consumers are in search of something that touches their senses, offers a unique experience and feels right “something that goes beyond the sanitised all too recognizable feel of transitory non spaces we often face or the brand uniformity of restaurant chains of the past.”

Ever since the opening of tashas first store in Atholl Square, Sandton, it has grown from strength to strength, based on its principles of excellent  food, efficient and friendly service, quality meals and beverages, that are fresh, innovative and affordable.  The team behind tashas are full of raw energy and always there to satisfy our every whim.

The atmosphere of tashas cafe can be described as a vibey, friendly, relaxed space with a timeless look and feel that transports and reminds us of Europe.

tashas has established its name by opening stores in Village View(Bedfordview), Melrose Arch(Melrose), Morningside Shopping Centre(Morningside), Brooklyn(Pretoria), Gateway Shopping Centre (Umhlanga), Rosebank @ The Zone(Rosebank), Constantia Village (Constantia)

tashas is a place where you can come everyday and indulge in the mouth watering menu that ranges from the refreshing fruit granitas(fruit ice drinks),  the Golden Pear salad,  complimented, to the Fish Taverna.  If that doesn’t tickle your fancy, tashas offers you a variety of classics dressed as trendy’s, like salmon fish cakes, hot dogs and even fish and chips.  For the not so faint hearted  try  the quesidillas,  gourmet burgers and the breakfast royale with the perfect cappuccino.

When you ask Natasha what is the key to a successful concept, she simply says “hands-on is the only way to manage a restaurant, because there are so many different aspects involved that need to be controlled at all times”  she also says “quality ,cleanliness, service, presentation and food are all aspects that need to be addressed in order for the machine to run”.  And lastly she adds, ”but definitely the most important, passion and love is the key ingredient required to making this type of business a success”.