Mierswa-Kluska, a Munich based photography studio was recently commissioned by the Goodyear Dunlop brand to develop a spectacular photographic series which expresses the key characteristics of the company’s product line. These stunning pieces of artwork were conceived under the art direction of Carl Elkins. The outfit if you want to call it…or let’s rather say fashion “Treadwear” alludes to Goodyear’s commitment to producing tires which are strong, robust and provide protection under various driving conditions. Elkin depicts these main functions by transforming the industrial tires into fashionable armour. Such a fantastic concept, done well and proved to be efficient, in my books it just works!

Via: designboom.com