Packaging - Active Packs
"Active Packs", a healthier lunch-kit alternative, was anything but active in grocery aisles. It was “old school” and just did not connect with today’s kids & moms. A new brand strategy was needed, so Coho Creative was enlisted to give the brand a boost. While the Active Packs team worked to make the product more nutritious and delicious, Coho developed a new brand image that combined a lively personality, unexpected fun, and a touch of wholesome natural goodness.
ESL Notes: The packaging design gives you a feeling of wholesome goodness and an honest, quality driven product. The brown organic paper with the different writing and scribbling emphasizes a shool room feel. I love this packaging...brilliant!
via:dieline
You might also like:
Views: 571
-
Comment by Shaamila Cassim on November 17, 2011 at 11:41
-
I like that theyre called Active! makes you feel like youre exercising while eating!
-
Comment by Quanto Bello interiors on November 17, 2011 at 12:41
-
Love the package design!
-
Comment by Maria Loupis on November 17, 2011 at 14:34
-
AWESOME!!
-
Comment by Lauren Wasserzug on November 19, 2011 at 22:15
-
Yes...I love this
Add a Comment
© 2024 Created by neofundi.
Powered by
You need to be a member of neofundi to add comments!
Join neofundi