International Packaging trends from around the globe:

A new focus on material mix and surface contrasts helps packaging stand out in the crowded marketplace. The above is a conceptual design by Harshya Singh for Levi's bath and body packaging from the Academy of Art University, in San Francisco. It is a combination of frosted glass with brushed metal and material mix within graphics.

ESL notes: I love the use of the bright lumo colour mix with the blue tinted glass and the embossed text.



Soft Structure

A trend towards printed sacking effects on soft outer case packaging is re-emerging within the packaging industry. 

ESL notes: These printed sacs with bold simple graphics and large stitches are very impressive.




A strong influence of hand-drawn, pencil sketched and handcrafted looks are emerging in the packaging world.

This is a stunning example inspired by blue and white porceline, Love, a Manchester based firm created this special edition design for Johnnie Walker House opening in Shanghai. 

"For the people that love whiskey these limited edition Johnnie Walker bottles that were produced by Manchester-based firm LOVE for a new Johnnie Walker House that is set to open in Shanghai. LOVE not only created the blue and white porcelain inspired bottle, but also helped develpop and design the Johnnie Walker House with interior designers, Asylum, to create a asian presence for the whiskey brand.  The bottles are limited to 1000 and will be exclusive to the Johnnie Walker House"

ESL notes:The bottles are limited to 1000 and will be bxclusive to the Johnnie Walker House. An asian presence can be seen on the hand drawn bottles and the blue and white has a Delft feel.




The use of vintage references or materials within contemporary packaging continues as a major trend. Through typography styling or print techniques.

ESL notes: These labels are reminiscent of old school them.




A mix of illustration and painterly imagery through watercolour and prints is trending within the packaging market. 

ESL notes: The above design 'A Dozen Roses' by Neiman Marcus, captures this trend of watercolour painting and the loosely illustrated roses evokes an emotion in the consumer.


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Favourite Products From My Trip Overseas


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Comment by Candice James on September 14, 2011 at 22:52
Enjoyed your trend report ESL

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