L’Oreal is proud to announce LUMA GROTHE as the new International Spokesperson of L’Oreal Paris.

Along with her magnetic charm and genuine personality, Luma is the symbol of a multicultural vision of beauty, and challenges the codes of fashion catwalks.

Social media enthusiast, the promising supermodel is ultra-connected to her communities and brings a fresh perspective to the fashion scene. 

As the new L’Oréal Paris’s spokesperson, Luma Grothe joins Karlie Kloss, Barbara Palvin, Lara Stone, Natasha Poly, Bianca Balti, Liya Kebede & Doutzen Kroes.