Bensimon style, a blend of casual chic and feminine apparel, is emphasized by colour and beautiful fabrics. This uniqueness has set Bensimon apart from the rest by being more than just a fashion brand, but a lifestyle. Over the years Bensimon has become an everyday friend to the French and closer to being a darling brand to South Africans.

Now boasting two stores in the country, at the V&A Waterfront and Hydepark Shopping Mall, the journey continues as the custodian of Bensimon South Africa Jocelyne Philippe has set her sights towards expanding the brand locally with another store soon to open in Johannesburg.


A tireless traveler, Serge Bensimon had a centred vision, an idea where colour, elegance and the joy of living are intertwined. In the early 80’s together with his brother Yves, opened the first boutique in the Marais. On the famous rue des Francs Bourgeois. Inspired by the world of travel, the brand becomes Bensimon collections around the world and since then more shops emerged including Home Around the World, a concept which covers respective lines of ready-to-wear and decorative items.

Be sure to visit their colourful store!

Telephone: (011) 325 4615

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Comment by Elesha Stewart on June 14, 2013 at 13:02

Love, love, love Bensimon! So happy about the store in Hyde Park Corner :)

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