I love Giorgio Armani's Acqua for Life campaign.

With the sale of every specially marked bottle of Acqua di Gioia, Acqua di Gioia Essenza, Acqua di Gio and Acqua di Gio Essenza, 100 litres of clean drinking water will be donated to impoverished communities around the world.  Each bottle of Acqua di Gio and Acqua di Gioia parfum will come with an individual Facebook code on its box which will allow the buyer to become a member of Acqua for Life and create their own support group. By going to www.facebook.com/acquaforlife, you can access a promotional kit as well, so you can start your own group for the movement.

Every time one of your friends joins the community, Giorgio Armani Fragrances will donate 100 litres of water to the campaign; the more friends join, the wider the campaign spreads, the more water will be donated to communities who need it.

So, if you’re looking to buy a new fragrance, you have to consider Giorgio Armani Fragrances Acqua di Gio or Acqua di Gioia parfum … it smells fabulous and helps improve the lives of others at the same time.

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