British powerhouse Burberry announces its cosmetic launch this summer in europe. Christopher Bailey, the chief creative officer of Burberry, said "My inspiration  was the classic and wearable trenchcoat and I wanted the make-up to convey the same easy attitude. Like the trenchcoat, it can be worn anywhere and at any time". The packaging also borrows from the trench with beige cartons, and inner packaging etched with the iconic check design.

The Line includes lipsticks, lip glosses, sheer foundation, pressed powder, mascara, eyeliner, liquid foundation, eye shadow, bronzer and blush.

As for the advertising campaign, it features Lily Donaldson, Rosie Huntington-Whiteley and Nina Porter all wearing Burberry trenchcoats and shot by Mario Testino.

To view the campaign click here.


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