The new commercial for Gucci Première starring Blake Lively has been unveiled, with the actress smoldering in the film inspired by timeless Hollywood glamour. 

Hailed by the Italian label as “an invitation to embrace one’s own red carpet moment,” the short film was shot by Drive director Nicolas Winding Refn.  

With this collaboration, Lively joins the select list of people, like Evan Rachel Wood, Chris Evans and James Franco, who has lent his image to one of Gucci fragrances.

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Gucci Campaign Pre Fall 2012