2ND Day is breaking the rules by going where they haven’t been before and showing us what we haven’t seen before…

This season the 2ND DAY SS 15 collection is inspired by the Swedish graphic artist Oscar Reutersvär. He is widely acknowledged for his impossible figures.  The 3D drawings may appear feasible but yet cannot be physically constructed.  The collection has added brutalism with edgy and almost impossible objects.

2ND DAY has worked to design silhouettes, which were thought impossible and thereby created something innovative.  Creative Director Åsa Göransson and Fredrik Blank says: “2NDDAY is a progressive Danish concept brand with a focus on confident, alluring, inclusive design with an effortlessly feminine personality.”

The concept is simple and minimal, focusing on excellent fit and quality. The brand is innovative and we are trying to break the norms and rules by creating something we have not seen before, so you become curious 2ND DAY is a studio-based collection with a raw elegance, and is divided into two lines: ready-to-wear and denim.

This collection also includes inspiration from technologically advanced fabrics, namely: Neoprene and Transparent mesh qualities.  The collection is minimalist and playful. It features monochrome styling together with transparent qualities & unique sculptural, colourful silhouettes.

For more information please contact – Brandgroup International: Tel: 011 440 32352