paola chellew
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media, journalist
Tell other members a little about yourself.
I am Italian by birth, but I’m passionately South African. I used to dance professionally for a contemporary dance company in Johannesburg, having had a ballet-trained background. I still managed to study, obtaining a BA in languages and a BA Hons cum laude at the University of Port Elizabeth. I got married to my childhood sweetheart, had my daughter Lia, now 21, and got divorced at the age of 40.
I had not been working since my daughter was born, becoming a full-time Mom, but in the face of adversity, I had to find a way to earn a living and to regain my self-respect. I started doing publicity for a ballet company called Ballet Theatre Afrikan and learned the ropes the tough way....making millions of mistakes and taking each knock as a learning curve. When the Lotto withdrew its funding, I perceived the closed-door as a window of opportunity and started doing some PR work for lifestyle-based clients in the beauty, fashion, entertainment and travel industries. My love for creative writing was revived as I wrote all my press releases which were almost always published without editing.
I remarried last year (I had my beautiful son, Luke, in 2005 at the age of 45) and this year completed an internationally certified 200hour Yoga Teacher’s Training course with my daughter. I have had three articles published in the Live Out Loud magazine, two more are coming out this winter.I have also been privileged to give something back for all my blessings, in being able to do pro bono publicity for the Quads 4 Quads event for QASA, the Quadriplegic and Paraplegic Association of SA.
I conduct numerous publicity campaigns, such as the Wits Art Museum which opens in May this year, as well as writing extensively for various clients in diverse business fields.
Paola Chellew

Paola chellew's Blog

Puss in Boots- Gold Reef City 30 June-23 July 2017

Earl Gregory as Puss in Boots

It's time to ignore the cold and have some good old fashioned family fun at the theatre. 

From the producer of Shrek The Musical and twelve sold-out award…


Posted on June 23, 2017 at 13:12

Fiery Flamenco at the Lyric Theatre in May

The oncoming chilly weather is the perfect reason why you have to head down to the Lyric Theatre on Wednesday 24 May to experience the passionate and internationally acclaimed Las Minas Puerto Flamenco- and there's no time to hesitate- it's one performance only!…


Posted on May 15, 2017 at 14:37

Fabric Masks from Filorga- a must in Winter!

  I was delighted to be able to test these super hydrating masks in the last 2 and a half weeks- the cold weather has certainly done its best to dry out my skin and with more chills coming I am stocking up on my anti-ageing arsenal. Masking is so great to do at home- you can either relax on your bed or…


Posted on May 8, 2017 at 11:25

Autumn skincare

With the change of season it might be a good idea to step up on skin hydration as the drier weather can be awful for your skin.

On the high-end scale, I’ve discovered two great products to add to my usual routine-

The first is the Exuviance Deep Hydration Treatment, which as the name suggests,…


Posted on March 29, 2017 at 11:50

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