paola chellew
  • Female
  • Johannesburg
  • Spain
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Occupation
media, journalist
Tell other members a little about yourself.
I am Italian by birth, but I’m passionately South African. I used to dance professionally for a contemporary dance company in Johannesburg, having had a ballet-trained background. I still managed to study, obtaining a BA in languages and a BA Hons cum laude at the University of Port Elizabeth. I got married to my childhood sweetheart, had my daughter Lia, now 21, and got divorced at the age of 40.
I had not been working since my daughter was born, becoming a full-time Mom, but in the face of adversity, I had to find a way to earn a living and to regain my self-respect. I started doing publicity for a ballet company called Ballet Theatre Afrikan and learned the ropes the tough way....making millions of mistakes and taking each knock as a learning curve. When the Lotto withdrew its funding, I perceived the closed-door as a window of opportunity and started doing some PR work for lifestyle-based clients in the beauty, fashion, entertainment and travel industries. My love for creative writing was revived as I wrote all my press releases which were almost always published without editing.
I remarried last year (I had my beautiful son, Luke, in 2005 at the age of 45) and this year completed an internationally certified 200hour Yoga Teacher’s Training course with my daughter. I have had three articles published in the Live Out Loud magazine, two more are coming out this winter.I have also been privileged to give something back for all my blessings, in being able to do pro bono publicity for the Quads 4 Quads event for QASA, the Quadriplegic and Paraplegic Association of SA.
I conduct numerous publicity campaigns, such as the Wits Art Museum which opens in May this year, as well as writing extensively for various clients in diverse business fields.
Paola Chellew
0836445150
paola@iburst.co.za

Paola chellew's Blog

Joburg Ballet presents Snow White

The world première of Snow White – The Ballet takes centre stage at Joburg Theatre on Friday 13 October. The opening night will be followed by a run of nine further performances through to Sunday 22…

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Posted on October 9, 2017 at 15:45

Arez Café- Luscious Lebanese food- A Family Affair!

If you love Middle Eastern food, look no further than Arez Café which is in the Morningview Shopping Centre on South Rd in Sandton. The menu features scrumptious fare cooked up by TV producer and radio presenter Alan Ford's gorgeous Mom, Carol Ford and Lebanese-born Alice Latouf.

The menu features a sumptuous variety of what I call 'food to share'- the traditional Hummus, perfect for vegetarians, Baba Ghanouj- egg plant dip- the crispiest Falafel ever, spicy Malfouf- cabbage rolls…

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Posted on October 9, 2017 at 13:30

A knock-Out Production- the legendary South African musical King Kong

With Heritage Day happening this weekend, it seems apt to encourage theatre-lovers to go and see this magical production at the Joburg Theatre- King Kong. It's a fabulous musical which confirms the fact that South Africa's Got Talent- in spades!

Eric Abraham produces and presents this Fugard…

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Posted on September 23, 2017 at 11:28

Staying Sun Safe- Optiphi, Filorga, SVR

With the weather changing so quickly- at least here in Jozi- it’s important to get cracking with a few suncare products so that you avoid harmful UV rays as well as the pigmentation that comes with sun damage. Sun protection products have come a long way; most people (kids top the list!) hate the feeling of sticky sunblocks and the white cast that usually accompanies application.

The products I’ve been testing are in a completely different category and I’ve loved using them.…

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Posted on September 11, 2017 at 13:42

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