paola chellew
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  • Johannesburg
  • Spain
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Occupation
media, journalist
Tell other members a little about yourself.
I am Italian by birth, but I’m passionately South African. I used to dance professionally for a contemporary dance company in Johannesburg, having had a ballet-trained background. I still managed to study, obtaining a BA in languages and a BA Hons cum laude at the University of Port Elizabeth. I got married to my childhood sweetheart, had my daughter Lia, now 21, and got divorced at the age of 40.
I had not been working since my daughter was born, becoming a full-time Mom, but in the face of adversity, I had to find a way to earn a living and to regain my self-respect. I started doing publicity for a ballet company called Ballet Theatre Afrikan and learned the ropes the tough way....making millions of mistakes and taking each knock as a learning curve. When the Lotto withdrew its funding, I perceived the closed-door as a window of opportunity and started doing some PR work for lifestyle-based clients in the beauty, fashion, entertainment and travel industries. My love for creative writing was revived as I wrote all my press releases which were almost always published without editing.
I remarried last year (I had my beautiful son, Luke, in 2005 at the age of 45) and this year completed an internationally certified 200hour Yoga Teacher’s Training course with my daughter. I have had three articles published in the Live Out Loud magazine, two more are coming out this winter.I have also been privileged to give something back for all my blessings, in being able to do pro bono publicity for the Quads 4 Quads event for QASA, the Quadriplegic and Paraplegic Association of SA.
I conduct numerous publicity campaigns, such as the Wits Art Museum which opens in May this year, as well as writing extensively for various clients in diverse business fields.
Paola Chellew
0836445150
paola@iburst.co.za

Paola chellew's Blog

Bloom & Bliss- celebrating Nature in skincare

As far as skincare goes, I do love active ingredients, which may or may not be natural, depending on the brand, but this month I decided to go the au naturel way, as i came across a local manufacturer of 100% natural skin and hair care products. In fact, I was gifted their charcoal face soap by a friend…

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Posted on July 30, 2018 at 17:00

Stanley Beer Yard reboots- Calexico is born!

The beloved and iconic Stanley Beer Yard from 44 Stanley, Milpark, has undergone a major makeover- a fusion of Americana in terms of  the décor, the food and music; there's edge, there's vibe, it's a blend of what Joburgers like to do- listen to music, talk, eat, drink- and the space…

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Posted on July 2, 2018 at 9:18

Dermexcel- Medical-grade Skincare made in SA!



It's always very exciting to find and be able to write about brilliant products that are locally produced- one such brand is DermExcel, still relatively unknown, but bound to make a grand entrance once word gets around to skincare junkies like me!

Dermal…

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Posted on May 30, 2018 at 11:06

Prime Time! Time Flash Express Smoothing Primer- Filorga

I love my skincare ritual, it’s my “me” time, but I have to admit that primer is a step I usually skip out, as once I have moisturized my skin, my makeup is very quick and easy (less is more!) and I’m usually out the door in about 5 minutes. I’m also fortunate that I don’t have many skin issues, such as…

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Posted on May 16, 2018 at 10:48

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