paola chellew
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media, journalist
Tell other members a little about yourself.
I am Italian by birth, but I’m passionately South African. I used to dance professionally for a contemporary dance company in Johannesburg, having had a ballet-trained background. I still managed to study, obtaining a BA in languages and a BA Hons cum laude at the University of Port Elizabeth. I got married to my childhood sweetheart, had my daughter Lia, now 21, and got divorced at the age of 40.
I had not been working since my daughter was born, becoming a full-time Mom, but in the face of adversity, I had to find a way to earn a living and to regain my self-respect. I started doing publicity for a ballet company called Ballet Theatre Afrikan and learned the ropes the tough way....making millions of mistakes and taking each knock as a learning curve. When the Lotto withdrew its funding, I perceived the closed-door as a window of opportunity and started doing some PR work for lifestyle-based clients in the beauty, fashion, entertainment and travel industries. My love for creative writing was revived as I wrote all my press releases which were almost always published without editing.
I remarried last year (I had my beautiful son, Luke, in 2005 at the age of 45) and this year completed an internationally certified 200hour Yoga Teacher’s Training course with my daughter. I have had three articles published in the Live Out Loud magazine, two more are coming out this winter.I have also been privileged to give something back for all my blessings, in being able to do pro bono publicity for the Quads 4 Quads event for QASA, the Quadriplegic and Paraplegic Association of SA.
I conduct numerous publicity campaigns, such as the Wits Art Museum which opens in May this year, as well as writing extensively for various clients in diverse business fields.
Paola Chellew

Paola chellew's Blog

New products to try over the holidays

 The year is winding down and we are all feeling frazzled and using up the last bit of energy to get to the year's end- what better time to give your skin a much needed boost and get you looking your best for the celebrations to come.

Filorga French skincare range has recently launched a GLOBAL-REPAIR INTENSIVE ANTI-AGEING SKINCARE…


Posted on November 25, 2019 at 12:50

New makeup from Clarins

Clarins have launched some lovely goodies for the festive season and it's really worth going to your nearest Clarins counter to have a look- they would make great stocking fillers or if you are in need of some gorgeous new makeup- spoil yourself with some of these beauties:

Clarins Everlasting Youth Fluid

This is a new launch – a really…


Posted on November 11, 2019 at 12:39

BeanBagtheBrand- Bringing back the "speedo"

Who would have thought that the much-maligned speedo would make its way back to our beaches and worn with pride by many macho dudes? it took two risk-taking, young entrepreneurs to challenge guys to wear their briefs with pride- the incentive? Send your pics in and you could win a case of beers!

Not taking themselves too seriously, the owners of…


Posted on October 23, 2019 at 9:29

Filorga NCEF Reverse Eyes

 There is a bewildering array of eye creams on the market, as the skin around the eyes usually gives away a person's age- or whether they smile a lot! There is no getting away from it, ageing is a process that will happen to everyone, it's inevitable, but there are certainly some products that go a long way to help with softening and plumping the…


Posted on September 16, 2019 at 13:42

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