If you are going for internet marketing, then there are two main ways to generate more revenue. You can either drive additional traffic to your site so that your sales increase, or you can improve the effectiveness of your site in order to boost the sales with the same amount of traffic that you are currently receiving. The latter is the one on which Conversion Rate Optimization (CRO) focuses. There are many good digital marketing companies that offer conversion rate optimization services. Here are some reasons why you should opt for conversion rate optimization services.

1. Increase in online competition

Your competition is increasing day by day as more and more retailers are going online and are competing for your customers. The bigger ones are simply devouring the other smaller retailers. So if you are willing to convert your page visitors into customers then all you have to do is to have a website that is not only easy to use, but also makes the visitors take actions that you want them to take. If your competitor is more then you need to be more competitive. This is exactly where conversion optimization comes in. It allows you to stay ahead of the competition.

2. Rise in the cost of pay per click

There is no doubt in the fact that the price of pay-per-click is being seriously hiked. The main reason behind this is the ever increasing demand for the platform. Talking about PPC, it used to be the best way in which small or new businesses got some attention when search engine optimization kicked in. Now, however, it is becoming less and less of an option. And this becomes especially true when not all clicks convert into sales. While the PPC ad spend budget is increasing, the conversion rate within the eCommerce store is decreasing. With conversion rate optimization, you can make the most of clicks that you get, so that the clicks actually pay for themselves.

3. The effects of social media

Social media such as Twitter, Facebook, Pinterest, and Instagram are a great place for marketing as well as connecting with existing and new customers. Also, they help in building loyalty and increasing authority among your customer base. With social media, the number of page views can increase, but it can also foster the atmosphere of a shorter consumer attention span. This means, you have to capture and leverage customer interest once you have it. And this can be done with conversion rate optimization services.

4. Increase in the cost of digital marketing

It is not just PPC whose cost has increased, but all types of digital marketing. In fact, television and print marketing has become more expensive right now, compared to how it was one year ago. The main purpose of marketing is to direct users towards your website or store. But how can you make sure that they will actually make a purchase when they visit your site or store? Well, this is where Conversion rate optimization (CRO) helps. You can combat the rising cost of digital marketing, by increasing the number of page visitors who make purchases.

5. Improves the layout and the look of your online store

Your online store needs to be such that it is easy to search, easy to scan and easy to make a purchase. Conversion rate optimization can make your page understandable to users. It reduces not only friction but also the anxiety of the user. Always know that users should always find your website easy to understand and navigate to get what they want. Otherwise, there are many other good websites out there that they will turn towards.

6. Improves the efficacy of your business immediately

Search engine optimization can take months to show positive and real results. On the contrary, conversion rate optimization can provide you with real results. As soon as the changes are made and your website is able to make users make a purchase, you will see that an increased number of users are making those purchases - and they are not turning towards the websites of your competitors or making their purchases there – any longer. And the best thing is that though CRO needs continuous testing and improvement, the result that it provides is long-term.

7. Short attention span of customers

According to a number of psychological studies, it has been proved that the current generation of consumers have short attention spans. Now you may wonder what this means for an online retailer. Well, it means, if the average user cannot find what they need quickly then chances are that they will not spend any more time on your website and will turn towards other relevant websites.

So with conversion rate optimization, you can increase your customers in a shorter period of time. Also, it can improve your other marketing campaigns as well. In simple words it can be said that conversion rate optimization is the foundation upon which all other efforts reside.