As the rise of technology becomes ever so ubiquitous, its functionalities have percolated to activities which until the very recent past were done in the real world. These activities include sending business emails, signing new contracts with clients, and networking with potential partners. However, there is one business derivative that is regularly used by corporations and firms of varying sizes which shall never be replaced i.e. the business card. The business card has a plethora of features, if utilised by the businesses properly, can reap multiple benefits. It is of note that there are many prominent business card printing centres in Cape Town.

Enumerated below are the multifarious advantages of the same:

1. Exchanging information virtually is impersonal in nature: It is quite true that exchanging contacts through virtual mediums is a little impersonal in nature. Networking is essentially about building long-term relationships that are beneficial to both parties.

While sending your information through email or text messages might have some momentary convenience; networking should always be about engaging the other individual through real conversations and eye-to-eye communication. Having a conversation with the other individual through smartphones won’t create any marked difference in the relationship you are seeking to build. To create a tangible and material relationship, it is always advisable to utilise a business card to communicate.

2. Effective tools for marketing purposes: While SEO, social media, and email marketing avenues all do an arguably commendable job of furthering the marketing prospects of a company; it still can’t be compared to an in-person meeting with your client or business partner sealed with a veritable exchange of business cards and a handshake. Your business can easily target prominent tradeshows, industry conferences, and fairs and distribute the business card to raise awareness of your products or services.

3. Business Cards are customisable: A business card is innately a physical object with the potential of creating an impact beyond the objective of sharing your contact information. For instance, due to its customisability, if a business card is creatively designed, it will be shared widely and thus your company will gain traction and awareness among your potential clientele. Furthermore, it also creates a positive impression and inclines the concerned individual to do business with your company.

4. Imbibes a sense of professionalism: One of the benefits of business cards is that it espouses an unrivalled sense of professionalism. Writing your contact details on a rough sheet of paper is extremely unprofessional. It also portrays an image of unpreparedness. Whereas, showing and exchanging your business card with other individuals will raise the profile of your company as a committed, professional, and prepared firm.

In conclusion, it can be stated that while various digital marketing avenues are gaining prominence – the business card is still as vital as ever. Its vitality can be attributed to its features which include customisability, personalisation, marketability, and exchanging information. The last two features of it help in networking and furthering the image of the concerned company.