This has to be the best idea I have heard all year. James Franco is opening a museum on “Non-Visible Art”. What’s that you ask? Oh, it’s nothing. Literally nothing. Just a title and a blank piece of space. Trying to peddle the idea of an idea and the imagination of an artist. So the Museum of Non-Visible Art will be an empty room. And it’s being publicly funded on Kickstarter. As of this moment 118 people have raised $14,112. To show nothing.

"The Non-Visible Museum is an extravaganza of imagination, a museum that reminds us that we live in two worlds: the physical world of sight and the non-visible world of thought. Composed entirely of ideas, the Non-Visible Museum redefines the concept of what is real. Although the artworks themselves are not visible, the descriptions open our eyes to a parallel world built of images and words. This world is not visible, but it is real, perhaps more real, in many ways, than the world of matter, and it is also for sale."

Check out the video where Franco and 2 other artists are describing their non-visible works here.

Link kickstarter