“Mirror Mirror on the Wall, Who Is the Fairest of Them All?”

Novartis Reflections Campaign

Created by commercial advertising photographer Tom Hussey, these advertising posters are for a new Novartis drug called the Exelon Patch. Exelon is a transdermal patch used to help people with memory problems and daily living challenges associated with Alzheimer’s disease. These images show how patients with Alzheimer’s see their younger self. Campaign includes several posters and I love each one of them.

Tom Hussey website

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