McDonald’s sundial billboard is the perfect example of creativity and ingenuity. Displayed is their breakfast menu as well as their lunch menu. McDonald´s Sundial Billboard- The sun creeps through the breakfast menu towards a burger n’ fries. Advertising agency Leo Burnett and an engineer did a lot of research to find the perfect location to create the effect. I am not a huge fan of McD, but if I drove past this billboard I could be tempted:).......................................................................

Leo Burnett's website

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