Louis Vuitton Partners with UNICEF

Louis Vuitton and the United Nations Children’s Fund (UNICEF), the leading humanitarian and development organization, have signed a global partnership to support he most vulnerable children around the world. The aim is to raise funds for UNICEF and help support children that are exposed to conflict, diseases, natural disasters and other situations that threaten their safety and well-being.

Children are too often at risk during emergencies and humanitarian crisesand are especially vulnerable to disease, malnutrition and violence. For those living in conflict zones, the situation is worse. They are more likely to be denied an education or access to clean water,andmore likely to die before their fifth birthday.

UNICEF is present before, during and after a crisis, providing children with essential protection, health care, safe water, nutrition and education. In addition to the work with its partners to save lives and protect children’s rights,UNICEF addresses the underlying causes of vulnerability to disasters, fragility and conflict through its regular programmes.

LOUIS VUITTON FOR UNICEF

Through the partnership with Louis Vuitton, fundsraised will support UNICEF’s efforts to provide the essential interventions required to protect, save lives and ensure the rights of all children, everywhere.

During 2016, aspecially designed product,the Silver Lockit,will be available in Louis Vuitton stores worldwide and on www.louisvuitton.com/lvforunicef starting on January 13th 2016. For each sale of the Silver Lockit pendant or bracelet, $200 will be donated to UNICEF.

The Silver Lockit, inspired by the unpickable tumbler lock invented by Georges Vuitton in 1890 to protect clients’ most precious belongings, is a symbol of protection. It also seals one’s promise to help children in urgent need.

“UNICEF is a strong and reliable leader in humanitarian action. Together, we can make a real difference to children in the most vulnerable situations” said Michael Burke, Chairman and CEO of Louis Vuitton.

“From deadly natural disasters to brutal conflicts and fast spreading epidemics, children across the world are facing a changing and increasingly complex humanitarian environment,” said Gérard Bocquenet, Director, Private

Fundraising and Partnerships, UNICEF. “UNICEF is glad to be working with Louis Vuitton to provide care and protection to the world’s most vulnerable children. The partnership will also help shed light on silent emergencies that might not be in the public eye but affect children in a devastating and long lasting way.”

“Charity startsat home”said Michael Burke. “Our 20,000 staffmembers have joined forces to generate strong ideas for this cause. Our goal is to reach as many people as possible,ask them to share our promise and to make a real difference.”

#MAKEAPROMISE

In addition to launching the Silver Lockit, Louis Vuitton launches a digital campaign #MAKEAPROMISE to raise awareness and funds around the world at the occasion of the sixth biennial UNICEF BALL in Los Angeles on January 12^th 2016.

Led by high profile, influential and respected friends of Louis Vuitton, this campaign aims to encourage as many people as possible to join in the House’s promise to help children in urgent need. Influencers around the world will seal their commitment with a “pinky promise” and invite people to join them.

The pinky promise is the entwining of the pinkies little fingers of two people to signify that a promise had been sealed. Very popular among children of school age in Eastern Asia (called yubikiri in Japan and gou xiaozhi in Chinese), the pinky promise had also existed in the United States since the 19th century.

“When children make a promise, they take it seriously.” said Michael Burke, Chairman and CEO of Louis Vuitton. “These are promises that come straight from the heart. The pinky promise is an instinctive and sincere way to seal a promise and to share it with someone close.”

The LOUIS VUITTON for UNICEF digital campaign #MAKEAPROMISE will go live on January 12th 2016 at the sixth biennial UNICEF BALL in Los Angeles, where Louis Vuitton is the Presenting Sponsor.

GET INVOLVED

People are encouraged to get involved by making a direct donation to UNICEF or by purchasing the Silver Lockit online (on www.louisvuitton.com/lvforunicef) and in Louis Vuitton stores worldwide. They are then invited to show & share their commitment by making a pinky promise with the hashtag #MAKEAPROMISE.

Louis Vuitton will also invite its clients to make direct donations to UNICEF, throughout the year and especially during emergencies.

For more information, please visit: www.louisvuitton.com/lvforunicef (starting January 13th)

For more information on LOUIS VUITTON FOR UNICEF initiatives, or to make a donation to the children of the world, please visit: www.unicef.org/lvforunicef (starting January 13th)

Louis Vuitton Partners with UNICEF

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