Louis Vuitton Launches their First Fragrance in 70 Years

As exciting as it is that Louis Vuitton has launched their first fragrance in over 70 years, even more exciting is the fact that the campaign was shot in our very own beautiful country, at Lone Creek Falls, Sabie to be exact, so this has to be a fragrance us South Africans adore.

From the breezy “Rose des Vents”to the intoxicating “Turbulences”, the ecstasy of a first night with “Dans la Peau” to the mindful immersion in nature with “Apogée”; from the self-revealing “Contre Moi” to an exploration of a darker side with “Matière Noire” and the explosion of the senses with “Mille Feux”, Louis Vuitton perfumes describe a journey of emotions. A collection of emotions embodied in an advertising campaign by Léa Seydoux.

In order to capture such radiant, contemporary femininity and render it sublime, the Maison Louis Vuitton travelled to South Africa, at Lone Creek Falls – Sabie and collaborated with photographer Patrick Demarchelier. Through his portraits, the lensman reveals the actress in an expression of great purity. At a glance, one can almost feel the softness of her skin and the dampness of her hair. Her beauty, as radiant as her emotional power, is of astounding simplicity.

“Louis Vuitton is about travel, but it’s also about dreams. Its spirit blends adventure, discovery and emotion. I am very honored to embody this universe.” LEA SEYDOUX

In case you didn’t know…
Léa Seydoux won the Golden Palm at the 2013 Cannes Film Festival for her role in “Blue is the Warmest Color”. At 31, the young actress now enjoys international acclaim. In 2015, she played the new James Bond girl to Daniel Craig’s Bond in “Spectre”, directed by Sam Mendes. This year, she will appear in the latest film by director Xavier Dolan, “It’s Only the End of the World”.

The perfume collection is to launch in October 2016 world-wide.

Photographer: Patrick Demarchelier
Hair: Damien Boissinot
Stylist: Marie-Amélie Sauvé
Makeup: Christelle Cocquet

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