For the first time ever, a famous and sought-after actor has become the face of Diesel “Only the Brave” fragrance and my-oh-my, with the announcement of Liam Hemsworth being the face of their new campaign, we agree that they hit the nail on the head with their choice.

The forthcoming campaign, which will debut across Europe this July as the next installment of the Only The Brave saga, will see Hemsworth in all his glory.  Andrea Rosso from Diesel said: “The brave one is characterized by his strength, his determination and most of all his ability to live life bravely on his own terms. I think that Liam embodies these qualities, I am happy to have him representing ONLY THE BRAVE.”

Keep your eyes posted on the international website for sneak peaks of the campaign…. www.diesel.com

For your information, Diesel Only the Brave is available in South Africa in selected Edgars, Red Square, Stuttafords, Woolworths, Foschini and Truworths stores.