First it was Mousse now it's Gel the other 80's staple making a huge comeback. This season campaign after campaign shoot after shoot and on the runway WETLOOK hair is the hottest trend.

Candice Swanepoel SA's own supermodel swaps bouncy Victoria's Secret hair for the more modern gelled back look.

Slick and glossy grease really is the word. Vogue states "Gel" the must have product this season.

Super glossed make up and hair combo- Italian Vogue August 2013 issue.

The new Mui Mui campaign.

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David Gillson - The Plait