A very good friend of mine introduced me to Nick Knights work and I must say this photographer has an extraordinary vision and eye for movement. His images dance and flow with strong yet gentle gestures. He has consistently challenged conventional notions of beauty.

Indeed, in his 30-plus year career, Knight has rewritten the rules of fashion photography. He doesn't just push boundaries, he takes us to new and exciting places that makes us believe in the art of fashion.

Knight is a British fashion and art photographer, creating iconic fashion images since the 80's. Founded Showstudio.com in 2000. From Showstudio bio: "Director of SHOWstudio.com, Nick Knight, is among the world’s most visionary photographers consistently challenging the conventional notions of beauty. He has collaborated with leading designers including Yohji Yamamoto, John Galliano, Alexander McQueen, and led advertising campaigns for Christian Dior, Lancôme, Swarovski, Levi Strauss, Calvin Klein or Yves Saint Laurent. Knight's work has been exhibited at international institutions such as the Victoria & Albert Museum, Saatchi Gallery, The Tate Modern and Hayward Gallery."

Nick Knight isn't just any fashion photographer. Sure, he travels around the world shooting editorials for famous fashion magazines like Vogue, taking photos of some of the biggest supermodels in the world. But then take a look at his work and you'll see that Knight is also an artist who embraces digital technology. As he says, "it's just a way of having more control and a lot more possibilities. It's a way of exploring the parameters within an image which is extremely exciting."

"The most brilliant thing about photography is that it's a passport into any social situation whatsoever," says Knight. "It's a ticket to photograph the President of the US, or a heroin addict in Camden, or a prostitute in Paris, or the biggest recording star in the world. Becoming a photographer is a way of finding out about people – finding out about life – and experiencing what they experience."

"For some reason people always think there's a lot of post-production in my work but there isn't always. This image for Yohji Yamamoto is basically as it was on the transparency. There's no cutting out, no adding bits to it, no bringing one part of one image to another. Sarah Wingate walked out of the changing room looking like that. We put one light on the bustle, so the bustle lit, and the rest is in shadow. That's it."

Nick Knight Photographer of the Hermes Campaign