The on going DIY project by Rag and Bone is so refreshing. The campaign features models in Rag and Bone jeans, no stylist, no hair, no makeup and no lighting. Just the girl and her camera! The photos have all been taken by the models themselves, featuring Abbey Lee Kershaw. Miranda Kerr,and  Lilly Aldridge to name a few. Check out their website, to view the full projects and the cool snaps taken by the girls. To be completely honest, its slightly more depressing than flipping through the VOGUE as these photos are ALL natural!