HTK Homme – Profiling Primo Emporio

Primo Emporio is one of our most loved brands by our customers.  It positions itself right away as capable of setting trends, anticipating people’s tastes and fashions.  It is “the” brand for the new generation and goes beyond common places.  Primo Emporio experiments with unusual proportions, serving up original cuts and creating an impact look.


The history of the Primo Emporio brand begins in the early '80s, when Gennaro Provitera, owner of a few apparel stores in Naples decided to open his own clothing manufacturing company, simply for his great passion for fashion  and thus Primo Emporio appeared on the market.
In subsequent years, the brand became an unexpected success for Gennaro…. A real local phenomenon that has now made its mark on both a national and international scene.  In the early 80’s the brand reflected an aggressive fashion.  Primo Emporio was the night and its color: black, attractive, determined, image of instinct and passion.
In the early 90’s, the group acquired an awareness of new trends and made the necessary changes.  It extended its collection with less 'aggressiveness', being more attentive to the needs of its consumers and thus the brand defined URBAN GLAMOUR, MADE IN ITALY!


Our customers at HTK love the style, fit and comfort of the brand and remain loyal to its design elements.  Primo Emporio is trendy, classic and makes the kind of man that shops at HTK definitely feel like “urban glamour” in a very manly way.


HTK Homme – An Icon of Style is situated at shop L41 & 42, Nelson Mandela Square, 5th Street, Sandton
Tel: 011 784 2374



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