Christopher Bailey, Chief Creative and Chief Executive Officer, Burberry:

September 2014 sees the launch of My Burberry - the most significant new fragrance from Burberry to date. Inspired by a London garden after the rain, My Burberry takes its name from the affectionate way in which people refer to their Burberry trench coat. A timeless classic - the scent is the ultimate expression of the brand’s past and future

Created by Chief Creative and Chief Executive Officer, Christopher Bailey, working in collaboration with renowned perfumer Francis Kurkdjian, My Burberry is a grand floral fragrance with an unexpected edge; the scent is confident and beautifully elegant, yet understated in a typically British way

Francis Kurkdjian comments: “We have created a beautifully crafted grand floral unique to Burberry - the perfect accompaniment to the Burberry trench”

The new My Burberry fragrance will launch globally with a campaign featuring British global fashion icons Kate Moss and Cara Delevingne, shot together for the first time

In addition to the fragrance, a collection of ready-to-wear pieces and accessories inspired by My Burberry, as well as a dedicated make-up look created around the iconic trench coat, will be released to coincide with the launch, continuing to demonstrate the brand’s unique ability to bring together the worlds of fashion and beauty

The Fragrance

My Burberry captures the fragrance of a London garden after the rain. Top notes of sweet pea and bergamot fuse with a heart of geranium, golden quince and freesia, rounded out with base notes of rain-tipped damask and centifolia roses and patchouli

Referencing the Burberry trench coat colour palette, the My Burberry juice is reminiscent of the signature honey shade, one of the three colours used in the brand’s Heritage Trench Coat collection