We know this brand really well in SA for their luxury perfumes but internationally, they’re just as well-known as a Fashion House and have just opened their first flagship boutique in Paris, on Rue Saint-Honoré, just a stone's throw from the famous “Place Vendôme.”

 

The opening coincided with their 20th anniversary and saw the unveiling of a 650-square-metre store covered from top to bottom in grey felt, designed by French studio Architecture & Associés.

 

Grey was chosen to line the interior as it provided a simple environment to showcase the duo's products and is also used in the set designs of the brand's catwalk shows.

Viktor Horsting, co-founder of the brand said, "We wanted to create an environment where the clothes would really stand out, grey is a very good colour as a backdrop because it's very neutral. It's a total surreal experience because you're in an environment that's entirely made out of fabric, but at the same time it's something architectural. We like that surrealism."

 

The store houses both men and women's ready-to-wear clothing, accessories such as bags and shoes, and the brand's exquisite line of fragrances such as Flower Bomb which is one of my absolute favourite Parfume’s.  Make this a sure place to visit on your next trip to Europe.

 

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