TOPSHOP Launches SS16 Denim Campaign

Topshop launches the global Spring Summer 2016 Denim campaign, which sees the return of the brand’s stellar Holiday line-up, with new addition Steffy Argelich joining the gang – showing how to wear denim right.

The campaign celebrates the new generation of supermodels and shows Topshop’s customers how to adapt their own personal shape and style to their denim.

Topshop Creative Director, Kate Phelan says: “For the Spring Summer 2016 Denim campaign we have looked to this stylish and cool girl group once again, perfectly demonstrating how to inject individual style and mood to your jeans. The campaign highlights the versatility of Topshop’s extensive denim range, proving that there is a perfect fit for every Topshop girl.”

What they wear; (in order left – right)

STEFFY ARGELICH (wearing JAMIE – High-waisted skinny ankle grazer)

SOPHIA AHRENS (wearing LEIGH - Super soft mid-rise skinny)

BELLA HADID (wearing ORSON - High rise slim leg) - Available in Topshop Sandton only

IMAAN HAMMAM (wearing MOM – High-waisted authentic tapered fit)

GRACE HARTZEL (wearing BAXTER - Low rise slim leg)

ANETA PAJAK (wearing STRAIGHT - Authentic straight leg)- Not available in SA

MARGA ESQUIVEL (wearing LUCAS - Slim relaxed boyfriend)

ELLA RICHARDS (wearing JONI - Super high-waisted skinny)

MALAIKA FIRTH (wearing HAYDEN - Loose fit boyfriend jean)

The Topshop Denim collection offers customers around the world an expansive range of fits and silhouettes in authentic denim fabrics, washes and cuts, keeping ahead of trends and making the range accessible and relevant to all.