Thinking out of the box has never been simpler for Italian photographer Giampaolo Sgura who has staged supermodels Magdalena Frackowiak and Elisabeth Erm as living dolls for the December/January 2015 issue of Vogue Paris.
Enclosed in Barbie-like boxes, the fashion stars are surrounded by colourful shoes, props, embroidered bags and an array of outfit changes, creating a completely couture environment for each mock-plastic lady. The current collections of Valentino, Miu Miu, Fendi and Moschino are among twelve international high-fashion brands featured in the seemingly miniature display cases. The luxury items are delicately pinned and hung to the surrounding walls, fixed against stunning wallpapered backgrounds.
Ready-to wear becomes ready-to-play. Although I don’t punt women needing to be classed as Barbie dolls, I do think this is really a creative way of selling a particular look for a brand.
The Valentino display case is set with colourful flowers and espadrilles
Miu Miu features pop pop props
An edgy Saint Laurent box is punk-rock themed
Moschino’s new pink couture collection fits the Barbie-box theme perfectly
An elegant Chanel display case
Spanish-themed Dolce & Gabbana case is vibrant red
Louis Vuitton is papered with their iconic logo mark
Sporty Fendi box
Images
www.designboom.com
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