Thinking out of the box has never been simpler for Italian photographer Giampaolo Sgura who has staged supermodels Magdalena Frackowiak and Elisabeth Erm as living dolls for the December/January 2015 issue of Vogue Paris.

 

Enclosed in Barbie-like boxes, the fashion stars are surrounded by colourful shoes, props, embroidered bags and an array of outfit changes, creating a completely couture environment for each mock-plastic lady. The current collections of Valentino, Miu Miu, Fendi and Moschino are among twelve international high-fashion brands featured in the seemingly miniature display cases. The luxury items are delicately pinned and hung to the surrounding walls, fixed against stunning wallpapered backgrounds.

 

Ready-to wear becomes ready-to-play.  Although I don’t punt women needing to be classed as Barbie dolls, I do think this is really a creative way of selling a particular look for a brand.

The Valentino display case is set with colourful flowers and espadrilles

 

 

Miu Miu features pop pop props

 An edgy Saint Laurent box is punk-rock themed

 

 Moschino’s new pink couture collection fits the Barbie-box theme perfectly

 

 

 An elegant Chanel display case

 

 

 Spanish-themed Dolce & Gabbana case is vibrant red

 

 

 Louis Vuitton is papered with their iconic logo mark

 

 

 Sporty Fendi box

 

 

Images

www.designboom.com

 

 

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