There’s a New Man in Town: Antony Morato

This spring, Antony Morato introduces their Spring/Summer 2016 collection, celebrating the modern man: fashionable, chic, stylish.

The world of men’s fashion has dramatically changed in the past few years. The Antony Morato collection responds to this evolution with their new range, specifically designed for this new man.
 
 It is a man who values fashion, who uses his style to communicate his personality. Only a few years ago, this man represented a minority, but through the years he has become a more and more important part of our society. It is a man who goes beyond the historical stereotype of men’s fashion, that practicality overrides style. Rather, he uses his personal style to represent his own unique way of life.


 
Like women do, this man buys with increasing expertise, curiosity, will and courage to distinguish his style from everyone else’s. He chooses only what represents him. Expert and curious, he is attracted to the Contemporary Fashion universe, by the details of the cloth, the rip in the denim, the wash of the design. He is constantly searching for that special piece which will distinguish his look, describing the different moments in his life.

Antony Morato represents this man with three different labels and three different inspirations - an eclectic but clear look for the Spring/Summer 2016. 

 The Black label, the fashion core of the collection, portrays metallic inserts and rubberized fabrics for a biker-army look. The Gold label, the denim and urban spirit of the brand, reinterprets the historical motorcyclist suits in an “ethno-racing” way and transports us to a Paris-Dakar universe. The Silver label is sporty-chic, where fashion and sport unite in everyday life and becomes a veritable way of life for many men.

Head to the store at Mall of Africa for further queries.

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