Image Credits: Lomography Goes Bling, Pure Gold Special Edition Cameras | (C) Lomography

Lomography has launched their new Pure Lomographic Gold 195g special edition.  The Pure Lomographic Gold edition is available in three of their camera models - the Diana F+ Gold, the Diana Mini Gold and the Fisheye No. 2 Gold.  These dazzling Lomos have undergone a dress-over in gold; the precious plastic beauties from the 1960s boast great features in the most luxurious tone.  These ‘bling-bling’ goldie’s would certainly make for a nice accessory or luxe gift for Christmas and New Years Eve!

In the early 1990's we, at that time students in Vienna, Austria, discovered a small enigmatic Russian camera; the Lomo Kompakt Automat. Together we started a new style of artistic experimental photography with our first unorthodox snapshot cavorts. Our approach: taking as many photographs (Lomographs) as possible in the most impossible of situations and from the most unusual of positions possible, and then having them developed as cheaply as possible. The result was a flood of authentic, colourful, crazy, off-the-wall and unfamiliar snapshots, shot by many people and mounted on panels to form a sea of thousands of Lomographs; the LomoWalls.

Exhibitions, interactive projects, events and live visuals held and performed all over the world with millions of Lomographic snapshots have been the most significant forms of Lomographic communication since the beginning. The images, provided by tens of thousands of Lomographic amateurs, combined with the space, the exhibition architecture, the interactive programme and the international communication have become the hallmark of Lomographic projects.

The presentations are held in galleries, museums, people's homes, clubs, bars, shops, abandoned buildings, planetariums, factories or stations, and are accompanied by programmes of photo competitions and events with special visual and music performances (major shows have been held in Moscow, New York, Vienna, Berlin, St. Petersburg, Seoul, Havana, Zurich, Cologne, Madrid, Cairo, Frankfurt, Dubai, Oslo, Tokyo, Hong Kong, Singapore, Buenos Aires, Beijing, London and many other cities, where up to 100,000 Lomographic images were displayed at a time). 

What started out spontaneously as an artistic approach to photography in the Vienna underground scene soon developed into an international socio-cultural movement, using photography as a creative approach to communicating, absorbing and capturing the world. Today we are a globally active organization dedicated to experimental and creative snapshot photography.

In bed, at a braai, in a propeller driven airplane or even at the beach: You grab your camera and everything around you starts to vibrate with life, be prepared, keep your camera close at hand and ready for action everywhere and all the time. 
2. Use it anytime: Day or Night 

Every single second has its own unique, light, grey, colourful, woolly, profound, or flat mood. Your life is not going to wait for your camera, its rules and the floating around involved in it. Either - click - and you have captured the situation as it is, or you haven't. 
3. Lomography is not interference in your life but part of it 

Lomography doesn't interrupt the direction in which your life is going; rather it's a significant and integral part of it. Just like talking, walking, sleeping, eating, thinking, drinking, laughing and loving, Lomography is a colourful sign that you are alive.  
4. Shoot from the hip 

It is as simple as it is unusual: You don't have to look through the viewfinder to take a good picture, no, on the contrary! Give yourself more freedom in your choice of perspectives. Hang it up in the air, out in front or behind your back. No limits - just your experience mixed with some luck. 
5. Approach the object of your Lomographic desire as close as possible 

Get close - click - from the wrist looking deep into the eyes, full frontal, close up and precisely what ever it is that interests you. Laughing as you go, feeling good so that everyone can see that Lomography is the most obvious and natural thing in the world. 
6. Don't Think (William Firebrace) 
Put your head in the ice cold bathtub, hold your breath, count to 100 and let your troubles dissolve. Then jerk your head out again and with it firmly on your shoulders, grab your camera and hit the streets. Start snapping away, live it and have fun. 
7. Be Fast 

A mere tenth of a second makes the difference between Lomography and not Lomography. Don't waste time with (Just don't wait any time) settings or adjustments, thinking about it, faffing around and procrastinating. First impressions have a quality of their own, trust yourself.  
8. You don't have to know beforehand what is captured on the film 

Give the randomness of Lomography a chance. Enjoy your new way of living with random occurrence. You're not here for Lomography! Lomography is here for you! Lomography only works if the only thing you concentrate on is celebrating your life. 
9. Afterwards neither 

Wow, that looks great, what is that, where was I there? Your brain is running at top speed, your memory is spinning, your history is tumbling. No, you don't even have to know afterwards exactly what's on the film. Just read between the Lomographs. 
10. Don't worry about the rules 

Forget the 10 Golden Rules - discover your very own Lomography, immerse yourself in what's  going on, do it and do what you want but do it now.  

  

    

via: Lomography,exposure gallery

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