Recently fashion blogger, Scott Schuman known as The Sartorialist was interviewed by The Talks. The interview structured along the themes of novices in the world of blogging, fashion and finance did not quite generate a positive response from those that have an interest in his work. Take a look at some of the nuggets, and you decide whether Schumann is justified in his answers or whether he comes across as supercilious and a contradiction.
On the topic of teenage novice blogger Tavi Gavinson who is attracting an incredible amount of attention for someone her age, Schuman says:
Well I don’t think her audience is that big. I think her success is a little bit of a conspiracy by established print media that wanted to show that this blog thing is not that important, that it’s done by a bunch of twelve year olds.
Well clearly teenagers are tapping into the world of blogging and are a huge success. But are they a threat to the veterans of blogging? Though Shuman does not blatantly state this, he comments:
For blogs to take the next step, they have to have people like me who are in charge of all the elements-the writing, the visual, everything. Those are the ones companies can buy into because I control everything.
No one denies that companies are buying into his blogs as he is able to secure lucrative advertising deals:
American Apparel bought advertising for the whole year and then I just got an email yesterday that Net-A-Porter.com is going to buy advertisements for the rest of the year (2011) as well. So those two ads alone are a good fraction of a millon dollars: more than a quarter million and less than a half million.
Though Shuman doesn’t hide his contempt towards magazines nor his nonchalance towards other fashion blogs, he admits that there is one blog that he looks at on a consistent basis. This is his girlfriend’s blog, Garance Dore. Schuman comments:
To me she is a game-changer right now...She does great illustrations, heart-felt writing, beautiful photography, and inspiring videos.
Take a look at some of the comments received about the interview done by The Talks.
“Serious grown-ups” are capable of expressing an opinion without trashing someone else. Mr. Shuman had an opportunity to speak about his accomplishments. Instead, it was he who acted like a 16-year old, trying to be the coolest kid in the room. Calm down, Mr. Shuman…we love your work, even if we follow other blogs too.”
“I always liked his shots but had no idea what a self centred, uneloquent person he was until now…. and as I work in menswear I’d never come across Tavi’s blog. I checked it out and its great!”
“Schuman is saying that people don’t believe in magazines anymore because they have a ton of advertising? NEWS FLASH Scott. Advertising is where YOUR money is coming from.”
To get more background on the story, check out the The Talks interview and feel free to share your comments with us.
To view The Sartorialist blog click here
Add a Comment