Ben Sherman is proud to present his A/W14 ad campaign whilst proudly celebrating over fifty years of British style culture. The Ben Sherman brand has continued to evolve and the shirt is at the forefront of this brand revival once again for A/W14.

His much-loved shirt is clean and sharp. He looks in the mirror, lifts his chin and buttons his shirt to the top. It’s a very deliberate final touch that finishes he’s look.  Mark Maidment, CEO, says “Buttoning up the top button of your shirt is something that’s been done to Ben Sherman shirts since 1963. It is a deliberate style choice that exudes “Britishness” and personal pride. It’s also an integral part of British style culture. Ben Sherman visually acknowledges this style decision with its brand new campaign - The Original Button Up Since 1963”.

Model Louis Simonon, son of Paul Simonon from The Clash was shot by visionary photographer Jon Gorrigan, to launch a brand new concept and campaign for this year. The advertising campaign will include outdoor advertising, creative windows and digital video content, which will launch online alongside in-store events throughout the season.

To follow this campaign, check out their social channels and website for more deets.