Much anticipation has surrounded the launch of this chic French brand in SA and so, on the 3rd of May a spectacular launch of pure affluence was held at the stunning new Mall of Africa in the Crystal Court.

The French brand that embodies modern classic cuts with a chic street-style, appeals to all fashionistas of all ages. A unique take on their advertising campaigns is that they only use real couples in their ads, thus appealing to the modern metro men and woman who borrow each other’s clothes and so every item of clothing is basically unisex.

The launch saw chic movers and shakers of Jozi in attendance such as Tamara Dey and Danny K.  Mi Casa entertained the fashionable crowd with smooth tunes whilst trendy Bombay Sapphire Gin cocktails were readily on hand topped with oysters and mouth-smacking canapés. 

Both the brand and the stylish black and white store was favourably welcomed by all in attendance with many commenting that they would be returning the following day for more shopping, including us here at Neofundi with way to many trend-setting must-have items on offer!

Head to The Mall of Africa to shop shop shop this new brand!

*The founders of The Kooples, are the three French brothers Alexandre, Laurent, and Raphael- the gorgeous sons of the fashionably famous parents Tony and Georgette Elicha.

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