Basically 165 years of history since its birth in 1847 to European royalty to its modern-day status and luxury jewellery house known as “Cartier”. But the famed jeweller (with the help of a crew of 60 members and a three-month production time span) has managed to wrap its unique history into just three and a half minutes in its new short film, L’Odyssée de Cartier.
“L’Odyssée de Cartier interlaces together these stories in a unique and powerful way through the eyes of our iconic Panthère. There are so many wonderful Cartier stories, from the first "Santos watch" created in 1904 to the iconic "Love bracelet", we wanted to share these stories with our clients and everyone who may not be as familiar with our 165 years of history,” Cartier North America president and CEO Emmanuel Perrinstipulates in the video, which the label unveiled last night in New York at a private press screening.
The film discloses a glimpse into an imaginary world populated by Cartier’s designs, under the watchful gaze of the panther. The background on the film’s animal muse? “The panther has been the ultimate emblem of Cartier’s jewellery knowledge since the 1930’s, all due to Cartier’s creative director Jeanne Toussaint, during this period. Her expert eye and excellent sophistication are the hallmark of Cartier style. Jeanne Toussaint’s nickname was La Panthère, Lady Panther,” explains Perrin.
While the panther (shown below) may be the best part of the film, many of Cartier’s most continuing designs (inclusive of the Love bracelet, the Trinity de Cartier collection, and the snake necklace commissioned by María Félix) also make an appearance. Supermodel Shalom Harlow (featured below), which portrays the Lady in the Mansion. ”Shalom Harlow embodies the spirit of the Cartier woman, elegant and passionate, like Jeanne Toussaint herself,” Perrin explains of the model. The film is directed by Bruno Aveillan and debuts March 4 during primetime television in the U.S. Cartier is set to launch a new collection, Juste un Clou, in April followed by the release of a new Tank watch in June.
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