Thursday night saw the opening of Superdy’s 2^ndflagship store in SA as a roaring success after a fabulous launch party at the buzzing new destination, Nicolway Centre, in Johannesburg.

The little "soiree" which saw celebrities such as Tamara Dey from Flash Republic performing,Lalla Hirayama, Jason Greer, Simba Mhere and Pearl Thusi amongst others attending, was enjoyed by everyone with yummy appetizers by tashas restaurant and drinks from Lovoko and Le Grand Saint Vodka. The vibe was elevated when entertainment by DJ Euphonic and Lulo Café was turned on keeping those much later than anticipated. 

Owners Victor Barbosa and Shaun Els are excited by the reception of the brand in SA thus far, keeping us amped with a preview of their spring/summer collection coming sooner than later.  The store will showcase menswear and womenswear as well as the brand’s range of premium footwear, luggage, accessories and fragrances that combine to create the unique and stylish Superdry lifestyle.

As reported previously (www.neofundi.com/profiles/blogs/superdry) Superdry has another store in Sandton City but if Nicolway Centre is closer to you, head over to shop 41 or call 011 706 4394 for more info.

Written by Elesha Stewart