I’m sure most of you would agree that a day at work can be stressful, tiring, disheartening and just pure rough. I had one of those on Wednesday, where everything that took place evoked a tear or two, well not literally, but metaphorically speaking. The day was drawing to an end and I so needed that feel of relaxation, where you take a deep breath and everything just falls of your shoulders as… you purchase that awesome pair of shoes that you have been perving over for months on end. Yes I did lay out the cash, but it was so worth it. Ok well let me clarify, I didn’t get any pair of shoes, I didn’t get any pair of heels, I didn’t get any pair of takkies, I got superga!

Superga is almost 100 years old, can you believe it, and to think I only got my first pair on Wednesday. The brand was born in Turin in the year of 1911 at the Superga factory, under the stewardship of Walter Martiny. The factory started to produce shoes with vulcanized rubber soles and since then the classic Superga 2750 Heritage style was born. After the war, Superga reopened its doors, but this time with a new mission, a mission whereby they bring high quality footwear to the people of Italy.

It was then established the 2750 People’s Shoe of Italy, it increased its product line and added technical sport shoes known as the city collection, country rubber rain asn outerwear boots. The 2750 has been an icon since its birth, its ubiquity demonstrates its ease and comfort, and boy are they comfortable…it is the shoe that can be dressed up or dressed down and best of all you can create your own vintage look. I’m just thankful they were brought here to SA.

The 2750's low cut style has an open lower cut ankle with finished inseams inside the shoe. Designed to perfectly complement the foot, it is an elegant sneaker that looks relaxed and well-dressed whether worn at the beach or at the office. 

Superga celebrates the fun lifestyle of the 2750 by offering a wide range of colors, fabrics, and prints each season for women, men and children. They keep the best-selling lines in stock and easily available throughout the year.

Superga photoshoot featuring Alexa Chung 

Via: superga.co.uk