"Steve Madden & Ilan for SA Fashion Week"

International fashion-footwear giant, Steve Madden partnered with local fashion brand, ILAN at SA Fashion Week. The show, which took place at the Crowne Plaza in Rosebank on Thursday 19 March, showcased styles from the recently-launched Steve Madden range and the ILAN Spring Summer 2015 Collection.

 

ILAN, which was launched in South Africa in 2011, has become renowned for simplistic shapes and unexpected fabric use. Designer, Stephan Martin, who has considerable experience in the industry and a discerning eye, has evolved the ILAN brand to one which creates clothes that make women feel confident, unique, comfortable and young, no matter their age or shape. ILAN believes their customer is a woman with personality, attitude and a rebellious twinkle in her eye; someone who wants to look feminine and different.

The inspiration behind the ILAN Spring Summer 2015 Collection was derived from Babylonstoren; a Cape Dutch Farm in Franschhoek that has been reincarnated while staying true to the original landscaping and design of 1692. The collection aims to mirror the pureness and the simplicity of the farm as the traditional is given new life with unexpected elements. The Steve Madden styles selected to compliment the collection included the Bratt, an elegant, laser cut-out stiletto in nude and the Schoolz, an on-trend, lug-sole sandal in both white and silver leather.

 

ILAN was excited to collaborate with Steve Madden this season, stating “internationally renowned for its fearless approach to design and giving women a unique way of expressing their individuality through style, we simply could not resist”.

 

ILAN is available online and is stocked at Edgars Sandton City, Melrose Arch and Menlyn through SAFW Designer X capsules.

 

FOR MORE INFORMATION:

Steve Madden Canal Walk: 021 552 3722; Steve Madden Eastgate: 011 616 9212 / 011 615 9353; Steve Madden Fourways Mall: 011 467 3216; Steve Madden Sandton City: 011 784 0406 & select Edgars stores nationwide.

 

Photographer: Ivan Naude

http://www.planetivan.com

 

 

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