With “Spring Break” just around the corner, this one is for you, Class of 2015! We know, because we’ve been there, how you’re already planning your holiday wardbrobe…
Oakley has made it easy for you to stay Uber cool this Summer by introducing Latch; the new lifestyle frame by Oakley, in stores this November, just in time for your party vibes!
Latch introduces Oakley functionality and convenience to a lifestyle frame with an engineered clip that enables you to secure the frame to your shirt, ensuring you don’t lose your fav piece of eyewear whilst raising the roof.
Teaming up with skating icons, i.e. Eric Koston, Sean Malto and Curren Caples, along with globally renowned photographer Atiba Jefferson, the new frames were developed to keep up with any active lifestyle.
The eclectic pairing of young pros (Caples and Malto) with iconic legends (Koston and Jefferson) delved deep into the Oakley archives for inspiration. The group also drew on outside sources ranging from classic video games to movies to old-school fashion in order to create a design that combines timeless style with modern functionality.
"We’re so excited to be a part of the design process for a product that not only looks cool but solves that problem of sunglasses falling off your shirt. Oakley has always been a pioneer within the eyewear industry and we just wanted to continue that with Latch,” said Malto.
The creative process for Latch began with inspiration boards and roundtable discussions with the Oakley design team, taking the aesthetic concepts from the four collaborators to develop sketches and prototypes. Adding a modern twist to a classic style, the Oakley designers created Latch, featuring a minimal and timeless rounded frame with the added benefit of technology and functionality.
“It was just amazing to team up with three skate legends and see this frame come to life,” said Jefferson. “We collaborated with the Oakley design team on all elements – from frame shape to logo placement – to develop a truly signature product that I know we’re all really proud of.”
The Oakley designers studied the skate icon’s lifestyle to identify a style and solution that would not only fit into their life but make it better. Oakley Eyewear Designer Daniel Chae noted, “The same way a performance piece allows you to perform better in your sport, Latch is a style piece that allows you to perform better in your life – combining revolutionary technology features with a beautifully designed product. Latch is a true testament to Oakley’s continuous belief that everything can and will be made better.”
Latch will be available for global distribution on October 1, 2015 at Oakley.com, O-Stores, SGH and wholesale. For more information, visit http://www.oakley.com/latch.
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