If you’re one of the unlucky few (or thousands) who didn’t receive your VIP invite or couldn’t get your hands on tickets to this years’ annual Durban July, then count your lucky stars for there are still tickets available for the “pre-party”, this Friday, 3 July.

Hosted by CÎROC Ultra-Premium Vodka they’re kicking off the hottest event of the winter season – the Durban July – with #TheJulyEve party at The Society on Friday which promises to be an unforgettable evening of music and celebration.

Setting the tone for Saturday’s racing festivities, #TheJulyEve event will be an affair of pure elegance, bringing together South Africa’s favourite celebrities and over 20 musical acts across two dance floors and a main stage.

Performances by musical heavyweights such as Riky Rick, Black Motion and Cassper Nyovest will bring the main stage to life, while the hip hop dance floor will be ignited by leading djs such as DJ Feel, DJ Speedsta and DJ Capital. The house dance floor will pound to the beats of Shimza, Benny Maverick, Fistaz Mixwell and many more.

“CÎROC sets the standard in celebration, style and sophistication, so when that pedigree gets married to an event as rich in history as the Durban July, magic is sure to follow. #TheJulyEve party will be every bit as lavish and memorable as the main event itself, mixing all the best elements of glamour, entertainment and vivid living,” said Avukile Mabombo, marketing manager for Reserve brands in South Africa.

Tickets to #TheJulyEve are available on Computicket for R150. The Society is not a venue, but a lifestyle for trendy individuals seeking an alternative clubbing experience in Durban.

*Known for gracing the lips of the hottest celebrities in the world’s finest destinations, CÎROC Ultra-Premium Vodka is the drink of choice for the world’s most magnetic party provocateurs.*