Prada is an iconic fashion empire that is not only known for their beautiful bags and their ready to wear trends but for their increase of their creative digital presence. In contrast to an unofficial video editorial for the men’s F/W 2012 collection, Prada’s official F/W 2012 real fantasies campaign featured here, brings together retro-futuristic looks through the use of a digital collage. The signature style of their “Real fantasies” series has been directed by AMO’s Ippolito Pestellini Laparelli and Fauto Fantinuoli.

“Prada projects the future of fashion as a retrofitted past. Set within a dystopian society of machines and jagged geometries, genetically perfected clones roam digital colonies. Each scene depicts an antiquated landscape within a galaxy of characters engrossed in oblique and possibly deviant power dynamics.”


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