Prada Candy is a new fragrance by Prada to be launched in August 2011. The composition includes an elegant mix of musks in the top, a sensual balsamic vanillic accord of benzoin in the heart and sweet modern caramel in the base of the fragrance.
According to Puig (Prada’s scent licensee):
“Prada has the ability to reinvent itself when it wants to and Miuccia [Prada] wanted to make a bold statement with this launch. This scent is more feminine and more excessive than past launches. It has an explosion of joie de vivre that is quite unique for us, and uses a lot more color, including an outer packaging with a drawing,” while another rep added, “Up until now, we have explored the more traditional and classic side of Prada, but the brand is much more than that. With Prada Candy, there is a wish to explore the more daring facets of Prada fashion: the modernist, creative and colorful sides.”
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