Poiray, a luxury watchmaking and jewelry house has joined forces with Hapanema, a fun, chic and ultra sexy, bracelet making company to bring us the new Hipanema X Poiray collection.


For the first time, Poiray’s iconic Ma Première watch, known for its interchangeable straps, can be worn with the multi-colored, braided, embroidered and beaded bracelets made by Hipanema.


HIPANEMA come into being after two Parisian girls met in Rio.

Inspired by colors den during their travels, the two young blondes from Paris decided to bring back some Brazilian glamour in their suitcases.


The “Spéciale Brésil” collection includes four interchangeable straps, available in shades of pink, gold, turquoise and indigo.


All of these bohemian-chic designs can be fastened to the emblematic beveled case of the Ma Première watch.


Only 300 straps in each color will be produced in this limited edition collection, slated to arrive in Poiray’s stores from April at the price of €120. 

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